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Marketing & Sales
Phone: +49.6421.9684720
Fax: +49.6421.9684729
Email: sales@headways.de
SEO Support
Phone: +49.6421.9684722
Fax: +49.6421.9684729
Email: support@headways.de
NEW: SEO Glossar
Recently Headways offers customers a SEO Glossar.
Here ítems concerning the search engine optimization can quickly and easily be found.
To get to the SEO Glossar
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Paid Listings
Why Paid Listings alone do not lead to success?
Nowadays all larger search engines offer so called Paid Listings in the range of SEM (Search Engine Marketing).
Here the search engine operator is paid directly by the company and receives therefore a special positioning
(best known example: Google Adwords). At first sight this approach seams very simple and promising.
With a closer look the negative characters of a marketing exclusively solely SEM quickly get obvious.
The layout of a search engine page is familiar to an ordinary internet user. They are created in the way
that normally over or on the right side of the regular, organic search results advertisements will be shown.
These Paid Listings are quickly identified. The user subconsciously gets used to ignore them. This phenomenon
is already known out of the print-range and is called "advertisement-blindness".
An eye tracking-study (recording of the eye movement) through the companies Enquiro, Did-it.com, Eye tools proves
this valuation. Herein is proved that all searchers recognize the first three search results, but only half
of them notice the results after the 6. position. The first placement in the Paid Listings is even only recognised
by 50% of the test persons at all. Even less persons actually click on such results.
This effect is increased by the fact that in the Paid Listings you risk a placement of your offer in “bad
neighbourhood”. In the subject areas the Paid Listings are almost afloat with dubious offers that possibly
have little to do with the query. The user is already used to this and concentrates predominantly on the
regular search results.
Paid Listings are comparatively very expensive. Google charges for example up to $ 10 per click for the
marking in the highly competitive subject fields like "private health insurance".
So you pay for every single potential customer. Today, tomorrow, in six weeks, six months and in six years
as well. Paid Listings lack of every sustainability. SEO however regards sustainability as primary support
of success. With our help, you will not lose the once obtained top-position and its connected enormous
traffic you have reached, so quickly.
With reasonable use SEM can however be an effective supplement to the search engine optimisation and provides a
swift success, as for e. g. in the implementation of a new product in your shop.
Basis therefore is however the design of a highly specific campaign, effected by a defined target, constant
control and optimisation.
Our SEM-experts will be pleased to advise you, with their knowledge and experience and to provide an effective
SEO/SEM package that delivers you „Best of both Worlds“. That is short-time success AND
sustainability.
Disband yourself thus from the idea that you can buy your long term success in the search engines. Use your
chance to leave the competition behind and to begin with the positioning of your offers through search engine
optimisation now.
Professional SEO Consulting
With us you do not take any risk
- money-back guaranty
- consulting free of charge
- individual service
- high flexibility
